Introduction
We recognize the importance of protecting the privacy of certain basic personally identifiable information such as names, addresses, email addresses, phone numbers, credit card numbers, and the dates and locations of hotel stays collected about our guests and prospective guests (Guest Information). We do not collect Guest Information from individuals unless they provide it to us voluntarily and knowingly. We have adopted this Policy to guide how we and our affiliates use such Guest Information.
Purpose
The purpose of this Policy is to balance our legitimate business interests in collecting and using Guest Information with the reasonable expectation of privacy which may be held by those providing such Guest Information.
Information
It is necessary for us to collect and store Guest Information to provide requested lodging and related services and for billing purposes. Many state laws require hotel operators to collect and retain some or all of such Guest Information. We may also use credit card numbers to identify our frequent guests and the persons who make guaranteed reservations.
Security
The security of Guest Information is very important to us and we are committed to protecting the information we collect. We collect Guest Information only in a manner deemed reasonably necessary to serve our legitimate business purposes and comply with our legal obligations. We use commercially reasonable efforts to make our collection of Guest Information consistent with all applicable laws and regulations. We exercise care in providing secure transmission and storage of information. Unfortunately, no data transmission or storage is 100% secure. We cannot warrant that all data we transmit, store and collect will be completely secure. We take commercially reasonable efforts to create and maintain firewalls, restricted access and secure socket layers, and other appropriate safeguards to ensure that to the extent we control Guest Information, it is used only as authorized by us and consistent with this Policy, and that Guest Information is not improperly altered or destroyed. Our privacy protection practices help us maintain accurate, timely, complete and relevant information for our business purposes. Our communication system, software and database practices have been designed to aid us in supporting authenticity, integrity and confidentiality.
Cookies
Our website utilizes “cookie” technology. “Cookies” are encrypted strings of text that a website stores on a user’s computer. Our website uses cookies throughout the online reservation process to keep together information entered on multiple pages. For example, cookies enable our website to “remember” dates entered at the start of a search for room availability at multiple locations. In addition, cookies are used to:
The two types of cookies that we use are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you leave our website. Persistent cookies remain on your computer hard drive until you delete them. We do not use cookies to gather any personally identifiable information about you apart from what you voluntarily provide us in your dealings with us. Our cookies do not corrupt or damage your computer, programs or computer files.
You may set your browser to block cookies (consult the instructions for your particular browser on how to do this), although doing so will adversely affect your ability to perform certain transactions, use certain functionality and access certain content on our website.
What we will and will not do with Guest Information:
1. We will not sell, trade or rent Guest Information to parties outside the Accor family of companies, our franchisees and affiliates, or allow our affiliates to sell such information to parties outside of our group of companies, franchisees and affiliates.
2. We may use Guest Information to offer goods and services we believe may be of interest to you on behalf of ourselves, our affiliates and our franchisees. We may use Guest Information to contact you about the guest experience at the location(s) visited and the prospect of future stays or improvements needed to attract additional business. We may also create and use aggregate Guest Information that is not personally identifiable to understand more about the common traits and interests of our Guests.
Emails about Special Offers and Promotions and Opt-Out
It is our intention to only send email communications that would be useful to you and that you want to receive. Customers and visitors are given the opportunity to “opt-in” to receive electronic promotional communications by selecting the option to receive promotional email from us on our website.
Each time
you receive a promotional email, you will be provided the
choice to “opt-out” of future emails by following the
instructions provided in the email.
Compliance with Law
We may disclose Guest Information to law enforcement agencies, or may be required to disclose it during the discovery process in litigation, pursuant to a court order, or in compliance with any applicable law, regulation, rule or ordinance.
Franchisees
Some of our locations are owned and operated by independent franchisees and are not controlled by Accor, its affiliates or subsidiaries. Each franchisee may collect Guest Information and use such information for its own purposes. Accor does not control the use or access of such information collected by franchisees.
Questions or Comments
Any questions or comments that relate to the Accor Privacy Protection Policy may be directed to us at Motel 6, P. O. Box 809092, Dallas, TX, 75380-9092, and privacy@motel6.com,
Red Roof Inns, P. O. Box 809092, Dallas, TX, 75380-9092, and privacy@redroof.com, or
Studio 6, P. O. Box 809092, Dallas, TX 75380-9092, and privacy@staystudio6.com.